Chery Is In South Africa With Their Premium SUVs And Motorist Are In Love
Chery re-entered South Africa with an aggressive product strategy that focuses on premium SUV and crossover offerings. The Chinese manufacturer’s Tiggo moniker is the driving force of its product line.
The brand states it has partnered with dealerships across the country and that the proposed product range hopes to showcase world-class technology and performance making Chery vehicles truly "Fun to Drive".
"For Chery, the South African office holds a very special significance. The country welcomed our vehicles with open arms in 2007, and we have been supporting our customer base of over 15 000 owners with parts and servicing ever since.
"Now we have the opportunity to enter the market directly, with a national network of dedicated Chery dealers and our completely new range of vehicles," says Tony Liu, Executive Deputy General Manager, Chery South Africa.
The local range was launched with the Tiggo 4 Pro which was followed by the Tiggo 8 and the Tiggo 7 is still to be released. Following this SUV offering will be a Tiggo Cross and a Tiggo pick-up.
"...customers will be excited to see that our focus is not only on the technology under the skin but also in the cabin. Our range of intelligent driving assistance systems is world-class, and we are a leader in the field of high-resolution screens and touch- and voice-control technologies," says Liu.
Chery is backing their dealers with a large parts warehouse, a strong mechanical warranty and service plan, and a comprehensive 24-hour roadside assistance service.
Source: https://www.carmag.co.za/news
